Marketing Initiatives

The 63rd Street Growth Commission leads numerous initiatives that are designed boost the area’s retail business through targeted marketing.

Advertising Initiative
Advertising is a necessary tool for contemporary business but many business owners cannot afford exorbitant advertising costs. The Growth Commission’s Advertising Initiative capitalizes on economies of scale by allowing businesses located in the district to advertise through several of Chicago’s publications at a lower rate. By sharing ad space, business owners reduce costs and gain exposure.

Music on the Street
The Growth Commission’s series of art and music events held along 63rd Street during summer months creates a festive atmosphere and draws shoppers to the area. Please contact us if you are interested in hosting an event or would like to suggest a musician or performer.

Branding Initiative
The Growth Commission’s ongoing work to brand the 63rd Street business district as one large shopping extravaganza – including developing marketing collateral, advertising shopping discounts, and facilitating special events – is working to create a distinctive image that differentiates the 63rd Street district from the competition.

Masterminds Project
No one knows our commercial district like the people who operate businesses here. The Growth Commission’s Masterminds Project taps into this wealth of information by inviting local business owners to monthly brainstorming sessions. Meetings focus on exploring new ideas and planning initiatives that support business growth in the 63rd Street district.

Return to Services.