Marketing Campaign is Launched

Dear Friend-

Today, I am announcing that the 63^rd Street Growth Commission and Greater Southwest Development Corporation are about to launch the largest marketing campaign our Southwest community has ever seen.  Several months of research, brainstorming and strategic thinking bring us today an arsenal of bold ideas turned into reality and tangible programs.

Let me emphasize that almost 100% of this community branding and advertizing campaign has been engineered, orchestrated and supported by ordinary business leaders believing in extraordinary results.  In a few days, concepts such as the development of community tours, community maps, the Holiday Celebration Month and media advertizing will be all inextricably linked to promote our business district and energize consumers during the upcoming holiday season.

This has been a hard year for many people but in today’s world, small businesses find themselves at the epicenter of seismic economic changes. Rising costs, consumers’ decreased disposable income and a fierce competition have all contributed to our businesses’ struggles and a need for collective thinking was desperately needed.  It was because of this need that our community’s business leaders stood up and came together to turn the page, support each other and craft their destiny based on their strengths and not on their weaknesses.

I am confident that you will also stand up, you will reach out to your neighbors and other business owners to follow the movement that now believes in collective thinking, partnerships and a herculean effort to transform ideals into ideas and then into reality.

Feel free to navigate the attached slideshow and get a flavor how our local business leaders are now leading the way!

Nick Kollias
Commercial Director
Greater Southwest Development Corporation